Target Group
"The adaptive-pragmatic milieu is the modern and young middle class in our society with a pronounced pragmatism and utilitarian thinking. The members of this milieu show a willingness to perform and adapt, but do not want to miss fun, comfort and entertainment." sinus-institut.de
Market Research
Most small washers are optimized for camping and focus on sturdy and inexpensive materials or construction. Integration into the living space and the fun of use are getting lost.
Concept Development
manual, cost-effective, compact
Final Design
Light Version
Dark Version
